We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli.
Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images and video online, but that is no longer the case. It’s easy to create great visuals and they are the quickest way to get your message across.
Social Networks Showcase Video
Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. In April 2015 Facebook reported that its users now watch 4 billion videos on every day – up from 3 billion a day in January 2015.
If you go back five years, most of the content was text. Now a lot of it is photos, and if you look in the future as networks get better and the ability to capture good video and share it in a good way improves, then I think that going forward, a lot of the content that people share will be video. It’s just very compelling. Mark Zuckerberg, Facebook CEO.
With Twitter video, the message comes across loud and clear. Gary Vaynerchuk