How Content Makes Loyal Fans: Part One

customer journey circle of advocacy

  Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer … [Read more...]

The Impact of Data, Research for PR

analytics reporting

  One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]

Using the Right Social Media Language

story-mindmap

GUEST POST by Mike Falkow, Creative Director of Meritus Media   Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]

#DigitalPR Chat on Visual Content with Victoria Lim

Digital PR Chat Lim

  Here is the transcript of the #DigitalPR chat on Friday March 11, 2016.  My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1:  The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]

15 Digital Skills for PR & Marketing Pros

15 skills post image

Technology is advancing and changing at such a rapid pace it's tough to stay  current.  These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack.   DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]