Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content A changing relationship with … [Read more...]
September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important - the customer journey does start with awareness - we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]
One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]
GUEST POST by Mike Falkow, Creative Director of Meritus Media Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]
Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]