Google’s Content Rules

Google Content Rules

  Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it's still an emerging tactic and far too many companies are "flying blind" - just pumping out content without any strategy. (Only 37 percent … [Read more...]

10 Content Trends to Watch in 2018

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In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content  A changing relationship with … [Read more...]

New PR Measurement Tactics

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September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate  that we need new PR measurement tactics to show results.  Although reach and impressions are important - the customer journey does start with awareness -  we have to move beyond those initial  numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]

The Impact of Data, Research for PR

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  One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]

Using the Right Social Media Language

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GUEST POST by Mike Falkow, Creative Director of Meritus Media   Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]