The Future of Twitter

The Future of Twitter

  The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This … [Read more...]

New Twitter Rules Good for Brand Storytelling

twitter-icon1

  Twitter rules have always restricted content to 140-characters. We've all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some new rules that relax the character count.Thankfully the rumors that … [Read more...]

Content Strategy Challenges for Digital Marketers

Digital PR Chat Brandon

The next #DigitalPR chat on Twitter is Friday April 1, 2016 Time: 10 am Pacific and 1 pm Eastern. Topic:  Content Marketing Challenges- strategy, planning, content creation and distribution Guest:  Brandon Andersen, Chief Strategist Ceralytics.  Previously Marketing Director for Cision. @andersenology Here are the questions I'll be asking Brandon: Q1:  Can you define … [Read more...]

#DigitalPR Twitter Chat with Katie Paine

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This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan, was a must-read for anyone trying to understand and … [Read more...]

Working with Influencers #ViralChat Q&A

markets are conversations

#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's  topic was working with influencers.  Here are the questions and my expanded answers. Q1:  Why are influencers important to a business wanting to grow a Twitter presence? A1:  Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]