Social Networks Embrace the Demand for Video

digital video social

  We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images … [Read more...]

Crisis & Reputation Management Top Financial Services Concerns

Financial crisis. Broker holding forehead

  Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals.  Almost all (99%) of the executives polled in the  2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 … [Read more...]

9 Must-Have Online Newsroom Features

online newsroom checklist

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities.  Here is the checklist.  Use it to evaluate your newsroom. A featured story with visuals:  Most company newsroom are still web 1.0.  There's just a list of press release headlines with a link to the full release. The public and the media … [Read more...]

Trust and Online Reputation Management

edelman trust like me

The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of "people just like me." Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation - that's up almost 10% in the last year. Online reviews are now an integral part of marketing and PR. … [Read more...]

PR, Big Data and Actionable Insights

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information … [Read more...]