About Sally Falkow

Sally Falkow


I’ve been in public relations for more than 30 years and I am Accredited in PR (APR) by the Public Relations Society of America.  Over the last fifteen years I’ve immersed myself in new technology and digital PR – most of my work today is as a social media strategist and trainer.

For more information about my content strategy and content skills visit my personal website

I’ve trained and coached PR and marketing teams at companies both large and small, as well as Fortune 100 executives, PR agencies and new PR graduates.

My workshops and presentations on social media and digital PR take me to most of the larger cities in the US and abroad.  You can see the Q&A from my participation in the PRSA State of PR panel in January 2015 in Los Angeles here.


PR News named me PR Trainer of the Year in 2009 for my Social Media Bootcamp classes for PR professionals.  Since then I have trained more than 2500 executives on digital PR, visual content and social media. In 2014 I was named one of the Top 50 PR and Social Media influencers on Twitter by Cision and I made TopRank’s list of 25 Women Who Rock Social Media for the 2nd time.

In 2013 I published SMART News:  how to create branded content that gets found in search and shared on social media. The 2nd edition with updated information was published on Amazon in August 2014.

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How I got here

In 1995 I was fortunate to be working on a program for several UK Universities funded by the European Union that involved the use of the Internet for distance education. It really opened my eyes to the future and the possibilities of digital communication.

I came to the US in 1999 and made it my mission to learn how to use the Internet for PR.  I started this blog in the summer of 2003, and it was one of the first 20 PR blogs online. It is still ranked in the Top 20 PR blogs. I presented the first session on digital PR at the PRSA National Conference in 2004.

So I’ve been an evangelist for online and digital PR for 15 years now – and the natural progression into social media for the past eight years. Social media training and coaching that helps PR people embrace this new medium has become my passion.

The blog has grown to be a large part of my  life and I regard it as my first priority – I try to blog every day.  My aim is to bring PR practitioners the news and information they need to understand the rapidly changing media landscape and how it is affecting our work.

I have trained over 1000 PR professionals from Fortune 100 companies, small businesses,  individual entrepreneurs, large international PR agencies and boutique shops.

My social media coaching program is done with one-on-one  weekly sessions.  I do them mainly using technology –  online meetings or Skype calls – so I have clients all over the world.