media relations

Online Newsrooms: the Secret Sauce for Media Relations

There is a saying that the more things change, the more they stay the same. Take media relations – despite the major changes in the media landscape, it’s still a core part of PR and there are reporters, editors and producers we have to reach out to.  So although there have been major changes in […]

Online PR

content strategy pitfalls

5 Content Pitfalls in Fast-Growing Businesses

  When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth. Witness Fuhu – they were number one on the Inc. […]

social media strategy template

Social Media Strategy Template

Download the PDF of the Social Media Strategy Template here 2017 UPDATE: According to the 2017 Content Planning Challenges, Trends and Opportunities from DivvyHQ, 64% of top marketers polled said that “developing a comprehensive content strategy” is their top challenge, followed by keeping content creation on track with the strategy, staying organized, coming up with ideas […]

Content Marketing

B2B content types

Original Research: B2B Content Sweet Spot

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.  What is it that they’re trying to achieve? Lead generation Cusotomer engagement According to a study by DemadnWave whitepapers, case studies, […]

SMART News content

SMART News Content

  Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  According to the 2013 State of the Media report […]

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PR Tech Tools

digital marketing and PR transformation

The Digital Marketing Revolution has Just Begun

  According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its full potential. […]

Google Analytics PR Dashboard Cheat Sheet

The State of PR Measurement

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in […]