B2C-Influencer-Marketing-Trends-in-2018-Jan2018

B2C Influencer Trends in 2018

(78%) of respondents to the Linqia survey reported that influencer content either outperforms their brand-created content (51%) or matches it (27%) in performance.  However, the big challenge is  still measurement and showing ROI. According to this survey, 75% say they struggle to  measure the results.  This could be because of the preference for engagement metrics […]

Online PR

Earned media vs paid media

Earned Media vs Paid Media Driving Results

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers.  They trust reviews and editorial content. (Forrester Research) This is very good news for PR practitioners.  But as more agencies not familiar with the ethos of media relations jump […]

Eyes Open. Tired Awake Young Man

Why Monitoring Brand Mentions Matters

  Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people.  Now a negative mention online can reach millions in a flash.  If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens […]

Content Marketing

how to grow your business with a website

Make Your Website a Tool to Grow Your Business

    There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016)  Just over half of them (54%) have a website. (Hard to imagine why the other half don’t!)  There are thousands of web design companies out there offering to make or update your site. If your company has […]

how to measure content effectiveness

How to Measure the Quality of Your Content

  A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.  So how do you know if your efforts are working?  Can you measure the quality of your content? The quality of writing and visuals is very subjective.  I may love […]

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PR Tech Tools

data driven PR Fotolia_138646937_XS (3) (1)

3 PR Trends to Watch in 2018

‘Tis the season – predictions are the order of the day and the PR industry is no different.  Here are my picks for the top 3 PR trends in 2018. Content strategy The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) […]

digital skills 2018

Top 5 Digital Skills to Learn in 2018

  It’s that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my […]