content creation strategy

PR, Attention, and Trust

  We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have to do with PR? Content is all done with communication techniques.  Communication is the bedrock […]

Online PR

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10 Content Trends to Watch in 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content  A changing relationship with Facebook Concerns about legislation and data Quality […]

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Measurement, Analytics a Hot Skill

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even […]

Content Marketing

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Business Video Marketing Trends Shifting to Animated Video Stories in 2019

Image credit In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, […]

content marketing trends

3 Content Marketing Trends for 2019

It’s that time of year again.  We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning.  Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy Only 37 […]

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PR Tech Tools

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Digital News Takes Another Radical Shift

  The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed.  The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital […]

social media content in a crisis

Why You Should Increase Your Social Media Content Now

    With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand […]