design trends 2023

Visual Content Trends for 2023

  Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas […]

Online PR

How to do Marketing the Right Way in 2023 – Gary Vee

The basics of PR and marketing have not changed. The distribution channels and methods have changed- and they continue to change rapidly all the time. Gary Vee gives his insights into how a comms department should be thinking in 2023. “I’d rather have a piece of content go viral on TikTok than get a mention […]

digital pr marketing trends 2023

7 Digital PR and Marketing Tends for 2023

Download the full PDF version of the infographic here  2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023.  The Conference Board […]

Content Marketing

website design and development

Things You’ll Need Before Building a New Website

  If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one […]

stories featured

Business Video Marketing Trends Shifting to Animated Video Stories in 2019

Image credit In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, […]

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PR Tech Tools

social media intelligence

Social Media Intelligence Can Boost the Bottom Line

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience.   Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era […]

customer journey

Reputation Management and Digital PR

By Mike Falkow   Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition Reputation management, […]