The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
Image credit In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, […]
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content A changing relationship with Facebook Concerns about legislation and data Quality […]
Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even […]
It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy Only 37 […]
Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content […]
Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire. A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family […]
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re […]
