kojak who loves ya

Who Loves Ya Baby?

  Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 […]

Online PR

Influencer marketing owned media

Influencer Marketing – Owned or Earned?

Influencer marketing  is no longer some edgy new technique..According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers are more likely to make a purchase based on a social […]

cameras social media

The Role of Social Media in Crisis Management

  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further […]

Content Marketing

B2B content types

Original Research: B2B Content Sweet Spot

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.  What is it that they’re trying to achieve? Lead generation Cusotomer engagement According to a study by DemadnWave whitepapers, case studies, […]

SMART News content

SMART News Content

  Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  According to the 2013 State of the Media report […]

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PR Tech Tools

media relations

Online Newsrooms: the Secret Sauce for Media Relations

There is a saying that the more things change, the more they stay the same. Take media relations – despite the major changes in the media landscape, it’s still a core part of PR and there are reporters, editors and producers we have to reach out to.  So although there have been major changes in […]

digital marketing and PR transformation

The Digital Marketing Revolution has Just Begun

  According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its full potential. […]