The Digital Marketing Revolution has Just Begun

digital marketing and PR transformation

  According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its … [Read more...]

5 Content Pitfalls in Fast-Growing Businesses

content strategy pitfalls

  When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu - they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and … [Read more...]

Social Media Strategy Template

social media strategy template

Download the PDF of the Social Media Strategy Template here 2017 UPDATE: According to the 2017 Content Planning Challenges, Trends and Opportunities from DivvyHQ, 64% of top marketers polled said that “developing a comprehensive content strategy” is their top challenge, followed by keeping content creation on track with the strategy, staying organized, coming up with ideas … [Read more...]

The State of PR Measurement

Google Analytics PR Dashboard Cheat Sheet

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week.  The number was better, … [Read more...]

PR Measurement Course

analytics reporting

  Register for the Course   If you, like many other PR folk,  are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard .  It's free. The Course If you need help with using the … [Read more...]