New Study Highlights Skills Gap in College Graduates

graduates 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don't think college prepares young people for work. What prompted these HR managers to respond this way?  In 70 percent of the … [Read more...]

Why PR May be the Answer to the Future of Search

mobile seo writing pr

  Rand Fishkin is very smart when it comes to what's happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website and how this may affect the future of search. The gist of the report is that over the last few … [Read more...]

Measuring Results Across the Customer Journey

customer journey

  Brands and organizations are naturally interested in the journey of their customers, supporters or members.  Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, … [Read more...]

Tracking News Releases and Measuring Success

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Once you've written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.  What do the people who read our releases do as a result? Do they click a … [Read more...]

3 Reasons PR Pros Should Embrace Analytics

A businessman or an employee is drawing an analytics optimisation chart on the glass screen in a modern panoramic office in New York.

  Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. Yet it remains one of the biggest challenges.  PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.  PR practitioners have been … [Read more...]