5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

PR, Attention, and Trust

content creation strategy

  We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have to do with PR? Content is all done with communication techniques.  Communication is the bedrock of PR.  And gaining attention, affinity, and … [Read more...]

Digital News Takes Another Radical Shift

rise of digital news

  The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed.  The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again - there has been a sharp uptick in the use of TV and digital news due to the pandemic. … [Read more...]

Why You Should Increase Your Social Media Content Now

social media content in a crisis

    With most of America staying safer at home, the demand for online content has sky-rocketed. There's been a 22 - 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this … [Read more...]

How to Survive this Crisis

Social Media survive crisis

  Coronavirus is having a significant effect on many businesses.  Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In this situation, it's natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Now is the time to be more present and add as much value to your … [Read more...]