3 Ways Google My Business Can Attract Local Clients

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Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee.  But it might be a need for a dentist, doctor,  lawyer,  or accountant. So if you operate a local business of any kind, it’s more important than … [Read more...]

Business Video Marketing Trends Shifting to Animated Video Stories in 2019

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Image credit In this week's post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn't mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. "Earlier, … [Read more...]

3 Content Marketing Trends for 2019

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It's that time of year again.  We're approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning.  Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy Only 37 percent of US companies have a documented content … [Read more...]

Think Before You Share Content

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    Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.  A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family 's … [Read more...]