State of the Media 2017 | PR & Earned Media

State of the Media 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR? “The … [Read more...]

10 Tips for Using Facebook Live to Build an Audience

Facebook Live streaming video

Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.  And you can … [Read more...]

Canva for Infographics Video Tutorial

canva-infog-tutorial

Every PR or communications pro should know how to use the easy design tools available now. More than 80% of editors, publishers and bloggers want good visuals with their news content. Data visualization is hot right now and media outlets love infographics.  So does the public.  People tend to share them more than other posts. This video tutorial will walk you through the … [Read more...]

How to Make Online Videos Work for You

Laptop mit Film

By Cokey Falkow With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than … [Read more...]

Social Networks Embrace the Demand for Video

digital video social

  We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images … [Read more...]