Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months.
Looking ahead at the next 12 months, executives reported four major threats to building a strong reputation:
- Non-compliance with regulation/ legal matters,
- Quality of products or services,
- Company commitment to building reputation, and
- Management quality
ONLINE REPUTATION MANAGEMENT
If you need help with a current crisis, or would like to bolster your financial services firm or client against any future reputation issues online, give us a call on 626 793 4911