PR is about telling a brand story. Video is a great medium for telling stories and video viewing online is showing rapid growth. The cost of making a video for online is negligible and it is a great PR opportunity.
Video search and blog search were the best performers in Google’s stable in 2007, based on consumer data.
The data gathered on 2008 Internet usage in the US showed that online video was one of the year’s big winners and looks set to keep growing in to the future. The increased penetration of broadband at home led to a 50% rise in time spent with professionally produced online video in 2007 and a 24% increase in 2008, according to a report from Magna, a unit of Interpublic Group of Companies Inc.’s Mediabrands division.
Recent figures from Nielsen show some interesting numbers – Web and mobile video watching are experiencing skyrocketing growth.
Online video usage is up by 53 percent since this time last year, and the number of people watching video via cell phones is also up by an impressive 52 percent.
What’s the best way to get people to your view your video? Tweet about it.
Twitter users view a video for 1 minute, 58 seconds on average, versus averages of 1:14 and 0:58 for Facebook and Digg, respectively.
TubeMogul writes:
“Despite Twitter’s erstwhile reputation as a soapbox for ephemeral thoughts (i.e. “long line at Starbucks…argh!”), the data tells another story: as a platform, Twitter refers among the most engaged video viewers out there (Via Mashable)
