5 Content Pitfalls in Fast-Growing Businesses

content strategy pitfalls

  When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu - they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and … [Read more...]

Search & Owned Media Most Used by Journalists

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The 2016 Businesswire Media Survey revealed this nugget of information: ¬†Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. So if you want to be media ready - and every company ought to strive for that - here's the plan: Google: Take a hard look at the Google search results for your company … [Read more...]

Visibility is More About Social Than Search

Search Engine Optimization SEO Process

Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed the face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … [Read more...]

Google Give PR Pros a Holiday Gift

Google gift

In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. "Search results, like warm cookies right out of the oven or cool refreshing fruit … [Read more...]

News Search and Web Search

ipad new

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of¬† data for BtoB buyers prior to purchase. There are some distinct advantages to having your news releases … [Read more...]