Measurement and Analytics a Hot PR Skill

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018  has analytics top of the list.

Teksystems skills 2018

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

2018 is the year you need to learn how to measure the value of your work and how ti contributes to the business objectives.

data analytics