Measurement and Analytics a Hot PR Skill

Teksystems skills 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018  has analytics top of the list. While measurement has long been a vital part of marketing, it hasn't always been part of the required PR resume. In a recent post PR News stated "Data analytics and insights will be more valuable on your resume than "people skills" or great writing." 2018 is the … [Read more...]

Canva for Infographics Video Tutorial

canva-infog-tutorial

Every PR or communications pro should know how to use the easy design tools available now. More than 80% of editors, publishers and bloggers want good visuals with their news content. Data visualization is hot right now and media outlets love infographics.  So does the public.  People tend to share them more than other posts. This video tutorial will walk you through the … [Read more...]

Top Skills for 2016 from LinkedIn

hot skills 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog.   The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.  Since LinkedIn has access to the hiring data of millions of companies and … [Read more...]

New PR Skills Needed to Fill Talent Gap

PR skills

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. The PR … [Read more...]

PR Poised to Become the Digital Leader

dpr SPEARHEAD

A recent article in AdAge reports that " the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage." That's great news for PR. It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y … [Read more...]