3 Digital Tools That Improve PR

digital tools for PR

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective.  Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These three tools can do just that. A digital newsroom. There are many vendors out there … [Read more...]

Earned Media vs Paid Media Driving Results

Earned media vs paid media

I've seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers.  They trust reviews and editorial content. (Forrester Research) This is very good news for PR practitioners.  But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some … [Read more...]

3 PR Trends to Watch in 2018

data driven PR Fotolia_138646937_XS (3) (1)

'Tis the season – predictions are the order of the day and the PR industry is no different.  Here are my picks for the top 3 PR trends in 2018. Content strategy The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) However, only 31% have a documented strategy. It should come as no surprise then … [Read more...]

Earned Media Outperforms Paid in Demand Gen

earned media sales funnel

  According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel.  Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned … [Read more...]

Why Monitoring Brand Mentions Matters

Eyes Open. Tired Awake Young Man

  Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people.  Now a negative mention online can reach millions in a flash.  If you're smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Hats off to investment research and … [Read more...]