5 Content Pitfalls in Fast-Growing Businesses

content strategy pitfalls

  When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu - they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and … [Read more...]

The State of PR Measurement

Google Analytics PR Dashboard Cheat Sheet

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week.  The number was better, … [Read more...]

PR Measurement Course

analytics reporting

  Register for the Course   If you, like many other PR folk,  are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard .  It's free. The Course If you need help with using the … [Read more...]

Digital Disappointment: Brands Getting CX Wrong

Digital Customer Experience

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. The customer journey is not what it used to be and people interested in your product or service have many avenues of … [Read more...]

State of the Media 2017 | PR & Earned Media

State of the Media 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR? “The … [Read more...]