3 Ways Google My Business Can Attract Local Clients

google my business

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee.  But it might be a need for a dentist, doctor,  lawyer,  or accountant. So if you operate a local business of any kind, it’s more important than … [Read more...]

Think Before You Share Content

catsevelos 1

    Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.  A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family 's … [Read more...]

Measurement and Analytics a Hot PR Skill

Teksystems skills 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018  has analytics top of the list. While measurement has long been a vital part of marketing, it hasn't always been part of the required PR resume. In a recent post PR News stated, "Data analytics and insights will be more valuable on your resume than "people skills" or great writing." 2018 is the … [Read more...]

Earned Media Outperforms Paid in Demand Gen

earned media sales funnel

  According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel.  Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned … [Read more...]