5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

The Digital Marketing Revolution has Just Begun

digital marketing and PR transformation

  According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its … [Read more...]

Crisis & Reputation Management on Boards’ Radar

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The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.  KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention … [Read more...]

PR Measurement Tips

PR measurement

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting … [Read more...]

How to Improve Your Media Coverage

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Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can't book segments like she can. What's the secret?  Well, a large part her success is relationships.  It is, after all, called Media Relations. What if you don't … [Read more...]