5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

How to Survive this Crisis

Social Media survive crisis

  Coronavirus is having a significant effect on many businesses.  Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In this situation, it's natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Now is the time to be more present and add as much value to your … [Read more...]

The Social Media Content Menu

social media content recipe

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want.  Too many times I hear the lament - … [Read more...]

3 Ways Google My Business Can Attract Local Clients

google my business

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee.  But it might be a need for a dentist, doctor,  lawyer,  or accountant. So if you operate a local business of any kind, it’s more important than … [Read more...]