How to Improve Your Media Coverage

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Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can't book segments like she can. What's the secret?  Well, a large part her success is relationships.  It is, after all, called Media Relations. What if you don't … [Read more...]

Search & Owned Media Most Used by Journalists

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The 2016 Businesswire Media Survey revealed this nugget of information:  Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. So if you want to be media ready - and every company ought to strive for that - here's the plan: Google: Take a hard look at the Google search results for your company … [Read more...]

Top Skills for 2016 from LinkedIn

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This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog.   The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.  Since LinkedIn has access to the hiring data of millions of companies and … [Read more...]

Corporate America Looks to PR for Digital and Social

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It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.  Only 28% picked the marketing department. (Study by The Creative Group.)   It … [Read more...]

5 Image Editor Apps for Visual Content

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    BY MIKE FALKOW Creating interesting, original visual imagery has become an important skill for PR people.  Google is cracking down on duplicate content - and that includes images. There are many ways to make an image uinque - it does not have to be one you took yourself.  You can edit stock photos and make them unique. As technology develops it becomes … [Read more...]