Data, Analytics and the Everyday Practice of PR

Flying blind 5 (2)

  3 minute read You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.) You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. … [Read more...]

Big Changes Ahead in the PR Industry

The future of PR New skills

If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.  Here's the Cliff Notes version: PR Agency Forecast Most PR agency executives feel positive about the … [Read more...]

New Study Highlights Skills Gap in College Graduates

graduates 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don't think college prepares young people for work. What prompted these HR managers to respond this way?  In 70 percent of the … [Read more...]

Measuring Results Across the Customer Journey

customer journey

  Brands and organizations are naturally interested in the journey of their customers, supporters or members.  Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, … [Read more...]

Tracking News Releases and Measuring Success

Media. Text NEWS on screen of laptop, tablet, pv and phone. 3d

Once you've written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.  What do the people who read our releases do as a result? Do they click a … [Read more...]