New PR Measurement Tactics

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September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate  that we need new PR measurement tactics to show results.  Although reach and impressions are important - the customer journey does start with awareness -  we have to move beyond those initial  numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]

Learn to Measure What Matters

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  September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement.  The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.  (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.)  The event promised tips … [Read more...]

PR Measurement Course

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  Register for the Course   If you, like many other PR folk,  are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard .  It's free. The Course If you need help with using the … [Read more...]

The Impact of Data, Research for PR

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  One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]

PR, Big Data and Actionable Insights

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information … [Read more...]