Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
  • About Sally Falkow
  • Online PR Tips
  • Meritus Media
  • Contact Us
  • Work with Me

Does PR Also Suffer Digital Distress?

September 26, 2013 by Sally Falkow

Digital Distress Fotolia_46997494_XS

 

This week Adobe revealed information gleaned from marketers about what keeps them up at night.

Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure results.

Adobe’s report calls the situation a “crisis.” Alex Konrad commented in his Forbes article that “the results merely reinforce what many in the industry already know: digital marketing online and over social media is moving too fast to have a formal playbook that works, and many teams are being built on the fly out of necessity, not prior expertise.”

Here are some of the key points in the study:

  • Only 40% of marketers think their company’s marketing is effective.
  • Seventy-six percent of marketers believe measurement is important vs. 29% who believe they are doing it well.
  • 66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing.  Worse, only 9% of marketers feel they know their marketing is working.

“Marketers are facing a dilemma,” said Ann Lewnes, CMO at Adobe. “They aren’t sure what’s working, they’re feeling under-equipped to meet the challenges of digital, and they’re having a tough time keeping up with the pace of change in the industry.”

“But the opportunity for marketers is too great to let uncertainty slow them down,” added Lewnes. “Marketers who are bold in their digital marketing efforts and investments, who are taking smart risks, and who are training their teams to be more ‘digital ready’ will be in a great position to capitalize on digital’s full promise.”

Check out the Twitter chat they held to discuss the research – #DigitalDistress

http://storify.com/AdobeMktgCloud/digitaldistress-twitter-chat

Yesterday I did a quick, informal poll of about 50 PR practitioners and they too are feeling the pinch. Managing content across multiple social channels, providing the right message to the right audience and measuring the results were the top three issues. A lack of training and a lack of effective tools were also high on the list.

What’s causing you Digital Distress?

 

 

Filed Under: Online PR, Social Media Strategy Tagged With: Adobe, digital PR, digital pr training, distress, Internet Marketing Strategy, skills, training

Recent Entries

  • 5 PR Trends for 2025: The Evolving Communication Landscape
  • Search Box Optimization: Supercharge Your SEO Results
  • Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
  • 5 Smart PR & Marketing Trends for 2024
  • Artificial Intelligence and the Practice of PR

Recent Comments

  • Top PR Influencers: Meet The 25 You Need To Follow on About Sally Falkow
  • 5 apps for editing and enhancing your visuals - The Social Olive on 5 Image Editor Apps for Visual Content
  • Reputation Management | Website Design and SEO in MalaysiaWebsite Design and SEO in Malaysia on Crisis & Reputation Management Top Financial Services Concerns

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in

Thanks for signing up!

Join 10,000 PR and marketing professionals.
Get the latest Digital PR and content marketing tips in your inbox every week