Digital Disappointment: Brands Getting CX Wrong

Digital Customer Experience

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. The customer journey is not what it used to be and people interested in your product or service have many avenues of … [Read more...]

PR Measurement Tips

PR measurement

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting … [Read more...]

10 Tips for Using Facebook Live to Build an Audience

Facebook Live streaming video

Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.  And you can … [Read more...]

PR Insights from the 2017 Trust Barometer

trust lessons for PR

  The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide.  Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens. The measure of trust between the well-informed … [Read more...]

Original Research: B2B Content Sweet Spot

B2B content types

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.  What is it that they're trying to achieve? Lead generation Cusotomer engagement According to a study by DemadnWave whitepapers, case studies, … [Read more...]