Who Loves Ya Baby?

kojak who loves ya

  Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this … [Read more...]

The Digital Marketing Revolution has Just Begun

digital marketing and PR transformation

  According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its … [Read more...]

5 Content Pitfalls in Fast-Growing Businesses

content strategy pitfalls

  When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu - they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and … [Read more...]

Digital Disappointment: Brands Getting CX Wrong

Digital Customer Experience

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. The customer journey is not what it used to be and people interested in your product or service have many avenues of … [Read more...]

PR Measurement Tips

PR measurement

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting … [Read more...]