B2C Influencer Trends in 2018

B2C-Influencer-Marketing-Trends-in-2018-Jan2018

(78%) of respondents to the Linqia survey reported that influencer content either outperforms their brand-created content (51%) or matches it (27%) in performance.  However, the big challenge is  still measurement and showing ROI. According to this survey, 75% say they struggle to  measure the results.  This could be because of the preference for engagement metrics rather … [Read more...]

3 PR Trends to Watch in 2018

data driven PR Fotolia_138646937_XS (3) (1)

'Tis the season – predictions are the order of the day and the PR industry is no different.  Here are my picks for the top 3 PR trends in 2018. Content strategy The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) However, only 31% have a documented strategy. It should come as no surprise then … [Read more...]

Earned Media Outperforms Paid in Demand Gen

earned media sales funnel

  According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel.  Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned … [Read more...]

5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

Why Quality Content is the Foundation of SEO

SEO (search engine optimization) tips (quality content and quality links)

  It always surprises me that a company will happily pay for design and programming, but not for content.  Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don't get me wrong, you definitely need good design and programming. Without that you don't have a site or a blog. But you also … [Read more...]