3 Content Marketing Trends for 2019

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It's that time of year again.  We're approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning.  Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy Only 37 percent of US companies have a documented content … [Read more...]

10 Content Trends to Watch in 2018

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In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content  A changing relationship with … [Read more...]

Measurement, Analytics a Hot Skill

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Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders … [Read more...]

B2C Influencer Trends in 2018

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(78%) of respondents to the Linqia survey reported that influencer content either outperforms their brand-created content (51%) or matches it (27%) in performance.  However, the big challenge is  still measurement and showing ROI. According to this survey, 75% say they struggle to  measure the results.  This could be because of the preference for engagement metrics rather … [Read more...]

3 PR Trends to Watch in 2018

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'Tis the season – predictions are the order of the day and the PR industry is no different.  Here are my picks for the top 3 PR trends in 2018. Content strategy The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) However, only 31% have a documented strategy. It should come as no surprise then … [Read more...]