Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
One of Donald Trump's major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and PR jobs are one area … [Read more...]
A 10-step social media strategy template to guide your online campaigns. Download the complete report on how to do a Social Media Strategy DOWNLOAD THE PDF social media template chart … [Read more...]
The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here One of the areas I was particularly interested in is how the profession sees their skill level. 65% say they are satisfied that they have the appropriate skills and knowledge required at the current time. Only 1 in 6 says they have … [Read more...]
Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let's first define what these terms mean: Output: The actions you take, the product you create and distribute. (releases, … [Read more...]
2014 is almost upon us and many businesses are doing their planning for next year. One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. If you know which social network is getting the most activity it … [Read more...]