Learn to Measure What Matters

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  September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement.  The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.  (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.)  The event promised tips … [Read more...]

PR Insights from the 2017 Trust Barometer

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  The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide.  Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens. The measure of trust between the well-informed … [Read more...]

15 Digital Skills for PR & Marketing Pros

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Technology is advancing and changing at such a rapid pace it's tough to stay  current.  These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack.   DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]

Communication in Top Eight Digital Skills Needed

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  First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled,  40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]

Lack of Digital Skills Hampers Company Progress

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  Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they're keen to improve.  Almost half said they'd use their own time to learn these skills. But due to budget constraints companies  are not investing in digital skills training. (Source:  VMWare survey) The survey shows that digital skills are … [Read more...]