Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Why You Should Increase Your Social Media Content Now

by

    With most of America staying safer at home, the demand for online content has sky-rocketed. There's been a 22 - 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this … [Read more...]

Why Monitoring Brand Mentions Matters

by

  Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people.  Now a negative mention online can reach millions in a flash.  If you're smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Hats off to investment research and … [Read more...]

The Role of Social Media in Crisis Management

by

  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further than … [Read more...]

Crisis & Reputation Management on Boards’ Radar

by

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.  KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention … [Read more...]

Crisis & Reputation Management Top Financial Services Concerns

by

  Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals.  Almost all (99%) of the executives polled in the  2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 … [Read more...]