The Role of Social Media in Crisis Management

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  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further than … [Read more...]

Crisis & Reputation Management on Boards’ Radar

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The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.  KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention … [Read more...]

Crisis & Reputation Management Top Financial Services Concerns

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  Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals.  Almost all (99%) of the executives polled in the  2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 … [Read more...]

Proving Value vs ROI in PR

2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  His panel was about measurement, proving value and ROI. Proving Value Value is subjective.  It will be different from organization to organization and person to person. You need to establish the value equation  for your … [Read more...]

Are You Listening?

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  by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]