Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Now a negative mention online can reach millions in a flash. If you're smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Hats off to investment research and … [Read more...]
I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses: Companies need to go further than … [Read more...]
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention … [Read more...]
Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 … [Read more...]
2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish the value equation for your … [Read more...]
