The next #DigitalPR chat on Twitter is Friday April 1, 2016
Time: 10 am Pacific and 1 pm Eastern.
Topic: Content Marketing Challenges- strategy, planning, content creation and distribution
Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology
Here are the questions I’ll be asking Brandon:
Q1: Can you define strategy and tactics as it applies to content marketing.
Q2: How does a brand set goals for their content? What are the desired outcomes?
Q3: The 3 biggest content challenges are: lack of resources, increase in content, maintaining quality. Do you agree?
Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy?
Q5: CMOs at big tech cos say content marketing competency 2nd only to measuring ROI. Why so few with a strategy?
Q6: How do you know what content will resonate with your audience?
Q7: How do you know what content works and where the gaps are?
Q8: Is using Google Analytics to track content effectiveness enough? What else can you use?
Q9: Tell us about your new project (Ceralix)– what it is and what it does.
Mark this date on your calendar and join us on the chat.
You can use www.Tweetchat.com – all you have to do is enter #DigitalPR in the hashtag field and you will be placed in the chat room.
See you Friday! Follow me on Twitter