Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again - there has been a sharp uptick in the use of TV and digital news due to the pandemic. … [Read more...]
With most of America staying safer at home, the demand for online content has sky-rocketed. There's been a 22 - 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this … [Read more...]
Your audience finds your content in many ways, but one of the main ones is through search. And since Google dominates the search market, it pays to develop content that meets Google's content rules. Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 … [Read more...]
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content A changing relationship with … [Read more...]
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they're considering purchasing an item, … [Read more...]
