PR Tips and Hacks for a Small Business

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WATCH THE REPLAY HERE   I was invited to be a panelist on the Designhill webinar about PR for small businesses today.  It was like "Old Home Week" with panelists I've known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions … [Read more...]

PR, Attention, and Trust

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content creation strategy

  We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have to do with PR? Content is all done with communication techniques.  Communication is the bedrock of PR.  And gaining attention, affinity, and … [Read more...]

Digital News Takes Another Radical Shift

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rise of digital news

  The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed.  The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again - there has been a sharp uptick in the use of TV and digital news due to the pandemic. … [Read more...]

Why You Should Increase Your Social Media Content Now

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social media content in a crisis

    With most of America staying safer at home, the demand for online content has sky-rocketed. There's been a 22 - 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this … [Read more...]

Google’s Content Rules

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Google Content Rules

  Your audience finds your content in many ways, but one of the main ones is through search. And since Google dominates the search market, it pays to develop content that meets Google's content rules. Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 … [Read more...]