The State of PR Measurement

Google Analytics PR Dashboard Cheat Sheet

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week.  The number was better, … [Read more...]

PR Measurement Course

analytics reporting

  Register for the Course   If you, like many other PR folk,  are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard .  It's free. The Course If you need help with using the … [Read more...]

How to Measure PR Effectively

measure PR effectively

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. "Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and … [Read more...]

#DigitalPR Twitter Chat with Katie Paine

Measure-What-Matters_K.D.-Paine

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan, was a must-read for anyone trying to understand and … [Read more...]

DigitalPR Chat #1 Content and KPIs

Rebecca-Liebsm

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content … [Read more...]