3 Reasons PR Pros Should Embrace Analytics

A businessman or an employee is drawing an analytics optimisation chart on the glass screen in a modern panoramic office in New York.

  Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. Yet it remains one of the biggest challenges.  PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.  PR practitioners have been … [Read more...]

B2C Influencer Trends in 2018

B2C-Influencer-Marketing-Trends-in-2018-Jan2018

(78%) of respondents to the Linqia survey reported that influencer content either outperforms their brand-created content (51%) or matches it (27%) in performance.  However, the big challenge is  still measurement and showing ROI. According to this survey, 75% say they struggle to  measure the results.  This could be because of the preference for engagement metrics rather … [Read more...]

The State of PR Measurement

Google Analytics PR Dashboard Cheat Sheet

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week.  The number was better, … [Read more...]

PR Measurement Course

analytics reporting

  REGISTER NOW   If you, like many other PR folks,  are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we've created a new PR Measurement Dashboard in Google Analytics to help you get started. You can download and use the PR Measurement Dashboard .  It's free. The Course If you need help with … [Read more...]

How to Measure PR Effectively

measure PR effectively

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. "Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and … [Read more...]