Customize Your Google News Content Based on Search Queries
Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query. Read the article>>
The Need to Define Success
You cannot be successful in a project unless you have defined success up front. How will you recognize if your project is triumphant? This rings so very true in the metrics business. Whether you’re measuring website visits or social media activity, simply measuring for measurement’s sake is a waste of time.This article is very relevant for the current PR/social Media measurement debate. Read more >>
Social Media Sources – A List of People to Read and Follow
There are many voices out there that can help you to navigate the social media and new technology waters. Some on this list are well-known, but there are some that you might not have heard of. They are all good sources that ought to be in your Google reader and your Twitter feed. See the list>>
