Make Your Website a Tool to Grow Your Business

how to grow your business with a website

    There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016)  Just over half of them (54%) have a website. (Hard to imagine why the other half don't!)  There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering … [Read more...]

How to Measure the Quality of Your Content

how to measure content effectiveness

  A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.  So how do you know if your efforts are working?  Can you measure the quality of your content? The quality of writing and visuals is very subjective.  I may love something that you think is awful But there are several indicators that can tell … [Read more...]

Why Quality Content is the Foundation of SEO

SEO (search engine optimization) tips (quality content and quality links)

  It always surprises me that a company will happily pay for design and programming, but not for content.  Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don't get me wrong, you definitely need good design and programming. Without that you don't have a site or a blog. But you also … [Read more...]

Why Press Releases Are Still a Viable PR Techniqiue

digital press release Newswire on news site

    We hear the lament that press releases are dead every so often. It's true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.  However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE According to the 2016 Global … [Read more...]

Search & Owned Media Most Used by Journalists

media-survey-2016-featured

The 2016 Businesswire Media Survey revealed this nugget of information:  Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. So if you want to be media ready - and every company ought to strive for that - here's the plan: Google: Take a hard look at the Google search results for your company … [Read more...]