Google’s Content Rules

Google Content Rules

  Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it's still an emerging tactic and far too many companies are "flying blind" - just pumping out content without any strategy. (Only 37 percent … [Read more...]

How Content Makes Loyal Fans

customer journey circle of advocacy

  Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer … [Read more...]

How to Create Content that Attracts Links From Influencers

create content that attracts links from influencers

  Creating content is one thing, getting it seen is another. It's that 'tree in the forest' question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.  One of the places you need visibility is in the search engines - Google in particular. So … [Read more...]

Social Media Strategy Template

social media strategy template

Download the PDF of the Social Media Strategy Template 2018 UPDATE: According to the 2017 Content Planning Challenges, Trends and Opportunities from DivvyHQ, 64% of top marketers polled said that “developing a comprehensive content strategy” is their top challenge, followed by keeping content creation on track with the strategy, staying organized, coming up with ideas and … [Read more...]

5 Digital PR Tips to Boost Your Business

strategy concept gears

  Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists.  Create a list for influencers, brand advocates … [Read more...]