The Role of Social Media in Crisis Management

cameras social media

  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further than … [Read more...]

Social Media Strategy Template

social media strategy template

Download the PDF of the Social Media Strategy Template here 2017 UPDATE: According to the 2017 Content Planning Challenges, Trends and Opportunities from DivvyHQ, 64% of top marketers polled said that “developing a comprehensive content strategy” is their top challenge, followed by keeping content creation on track with the strategy, staying organized, coming up with ideas … [Read more...]

10 Tips for Using Facebook Live to Build an Audience

Facebook Live streaming video

Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.  And you can … [Read more...]

The Future of Twitter

The Future of Twitter

  The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This … [Read more...]

5 Digital PR Tips to Boost Your Business

strategy concept gears

  Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists.  Create a list for influencers, brand advocates … [Read more...]