Why the Quality Content Bar is now 10X


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An excellent explanation of how to research and create the kind of content that Google loves.  Note his comment about how visual content can make the difference.  There are several ways you can increase the quality of your content.  See the Google Quality Checklist.

Digital PR is about writing for the web, keyword research, SEO, visual content and data mining.  You need these digital skills to succeed in PR and marketing today.