Why You Should Increase Your Social Media Content Now

social media content in a crisis

    With most of America staying safer at home, the demand for online content has sky-rocketed. There's been a 22 - 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this … [Read more...]

The Social Media Content Menu

social media content recipe

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want.  Too many times I hear the lament - … [Read more...]

Business Video Marketing Trends Shifting to Animated Video Stories in 2019

stories featured

Image credit In this week's post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn't mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. "Earlier, … [Read more...]

3 Content Marketing Trends for 2019

content marketing trends

It's that time of year again.  We're approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning.  Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy Only 37 percent of US companies have a documented content … [Read more...]

Google’s Content Rules

Google Content Rules

  Your audience finds your content in many ways, but one of the main ones is through search. And since Google dominates the search market, it pays to develop content that meets Google's content rules. Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 … [Read more...]