Google’s Content Rules

Google Content Rules

  Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it's still an emerging tactic and far too many companies are "flying blind" - just pumping out content without any strategy. (Only 37 percent … [Read more...]

10 Content Trends to Watch in 2018

content photo-1467501556106-31d7a35cc25d

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content  A changing relationship with … [Read more...]

CMOs Regard Measurement as Key to Proving Value

Channels Gartner 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they're dealing with this … [Read more...]

B2C Influencer Trends in 2018

B2C-Influencer-Marketing-Trends-in-2018-Jan2018

(78%) of respondents to the Linqia survey reported that influencer content either outperforms their brand-created content (51%) or matches it (27%) in performance.  However, the big challenge is  still measurement and showing ROI. According to this survey, 75% say they struggle to  measure the results.  This could be because of the preference for engagement metrics rather … [Read more...]

Make Your Website a Tool to Grow Your Business

how to grow your business with a website

    There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016)  Just over half of them (54%) have a website. (Hard to imagine why the other half don't!)  There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering … [Read more...]