3 Ways Google My Business Can Attract Local Clients

google my business

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee.  But it might be a need for a dentist, doctor,  lawyer,  or accountant. So if you operate a local business of any kind, it’s more important than … [Read more...]

Big Changes Ahead in the PR Industry

The future of PR New skills

If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.  Here's the Cliff Notes version: PR Agency Forecast Most PR agency executives feel positive about the … [Read more...]

Why PR May be the Answer to the Future of Search

mobile seo writing pr

  Rand Fishkin is very smart when it comes to what's happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website and how this may affect the future of search. The gist of the report is that over the last few … [Read more...]

Top 5 Digital Skills to Learn in 2018

digital skills 2018

  It's that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what they're looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics:  This one wins hands-down, no contest. If you are not … [Read more...]