The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.”
Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation – that’s up almost 10% in the last year.
Online reviews are now an integral part of marketing and PR. It’s so easy for people to post on social media or review sites and now that they can, they do.
Don’t leave this vital element of your reputation to chance. Take control of the review process and tap into the feedback from your customers. Use it to improve your products and your service. Make it part of your employee performance evaluation process.
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