Back in January I wrote about rumor that Google would launch a new social network at CES in Las Vegas. The feature that caught my attention was 'circles' that allows you to create different groups of friends or contacts, and post content relevant for that group only. The idea appealed to me, because I had experienced the meshing of my personal family and business contacts on … [Read more...]
Social Media Strategy Daily News
Customize Your Google News Content Based on Search Queries Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query. Read the article>> The Need to Define Success You … [Read more...]
Social Media Strategy Getting More Searches
According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from United States Canada United Kingdom And there's been steadily increasing news coverage of these two phrases - with the interest in training ramping up mid 2009. The … [Read more...]
Online PR – Searches in UK and US
Google recently launched a new feature in their Insights for Search tool: a forecast of search patterns and volumes based on past figures. Of course this is mainly for phrases and words that have a definite seasonal pattern, but it also applies to phrases you may not see as seasonal. Take the phrase 'online PR' as an example. In the UK it's rising steadily, but it seems … [Read more...]
No Place To Hide – PepsiMax Suicide Ads
Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet. And the speed of that light is - well, the speed of light. Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany. Some folk found the ads offensive and in no time flat they’d been scanned and posted to the Web. One of the people who saw the ads … [Read more...]
