Watch the one-hour webinar with Sally Falkow and Doug Brown of Newswire.net. http://youtu.be/9Ip0_WZJf0s About 10 days ago Google started the roll out of Panda 4.0 - a major update to their search algorithm. The goal of this update is to remove what Google calls "thin content" from the search rankings. Why is this of interest to the PR profession? Although most PR pros … [Read more...]
New SEO Tip: Google’s New SERP Display
If you're one of the smart PR pros who has learned how to optimize content for search engines you've been writing pithy headlines that are under 65 characters. Well, here's a head's up. Google has changed the way they display content on a search results page. They're not judging the length of a title tag or headline by the number of characters anymore, but by pixel … [Read more...]
The PR Approach to Link Building and SEO
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. 'Citation' as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most relevant and most important to their … [Read more...]
Why Google + Should Be Part of Your Social Content Marketing Play
Tom Jones' post in Business2Community today lays out some excellent reasons why Google + needs to be a part of your social content plan. • It increases your ranking on Google’s search engine results. • It can be integrated with all your other Google applications, such as Google Calendar, Gmail, and Google Voice. • It ensures that your business shows up on Google Local and … [Read more...]
Google News – then and now
Google News launched in September 2002. What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Not so long ago some media companies were fighting to keep their content out of Google News, yet Google reports that they index articles from more than 50,000 news sources across 72 editions and 30 languages and the results are … [Read more...]
