According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from
- United States
- Canada
- United Kingdom
And there’s been steadily increasing news coverage of these two phrases – with the interest in training ramping up mid 2009. The most interest is training is coming from New York City and London. San Francisco, Washington DC and New York City are the top three locations for searches on social media strategy.
The main focus of the stream of news articles is the need for a sound social media strategy as opposed to the unstructured, ad hoc efforts so many companies start out with. The Google News timeline shows 38 just in this last week.
Senior management executives at CPG companies and retailers are clearly giving serious thought to social media and its implications. Many expressed keen awareness of the pressing need for a well-honed social media strategy that harnesses the positive power of social media, effectively addresses/turns around potential negatives, and includes ROI measurement. “If you’re going to tell your [brand] story in a world of blogs and streaming video, you better be able to communicate digitally,” summed up Hershey CFO Bert Alfonso. MediaPost
Irish Government unveils new social media strategy: The Irish Government’s Information Service has built a new social networking-led internet platform based on WordPress, Flickr, Facebook and Twitter called MerrionStreet.ie. “There was a sense in Government that the old way of disseminating information through traditional websites left a lot to be desired and we felt the need to move to a more modern era. Mere text doesn’t cut it and people expect more.” Independent.ie
If you are looking for a road map take a look at this 10 point social media strategy.
