Image by Danard Vincente In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide. The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. They’ve included illustrations, pitfalls to avoid, and links to other resources that help expand … [Read more...]
SES San Jose: How to get on page one of Google
7 proven ways to get organic search visibility - and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn … [Read more...]
Google’s Long Ad Arm Reaching Into RSS Feed Advertising and Social Networks
Google is acquiring Feedburner to be able to reach social network membersIn 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies. How the times have changed. Google is acquiring Feedburner and sees it as a way for its base of hundreds of … [Read more...]
Is Video Hot or What?
Google Snaps up YouTubeThe rumors are official - Google bought YouTube for $1.65bn.The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.I guess online video is hot. Is it in your Internet marketing strategy yet? … [Read more...]
Online News Takes Second Spot
Gallup figures show the increase in online news consumptionE-mailing is still the number one activity online but checking news (72%) is now number two. Shopping and travel planning (both at 52%) are at three and four. GallupNews search is fast becoming a very viable way to reach your audience. If you are familiar with the eye tracking studies then you know … [Read more...]
