There was a lot of discussion at Search Engine Strategies in Chicago this week about online PR, optimized press releases and search.
Since Google started returning news results in what they now call Universal Search results pages, and news is one of the most clicked results on a page, its become vital to understand how search works and how to get your content in many different formats, so it can be found in Universal Search pages.
I interviewed some of the best speakers at SES Chicago and I’ll be posting the videos every day next week.
Here is the interview with Shari Thurow about news search, optimized press releases and duplicate content.
NOTE: What a web developer calls a boiler plate is different from the boiler plate in a press release – they mean the template of a web page.
