We hear the lament that press releases are dead every so often. It's true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE According to the 2016 Global … [Read more...]
Optimized Press Releases and News Search
There was a lot of discussion at Search Engine Strategies in Chicago this week about online PR, optimized press releases and search. Since Google started returning news results in what they now call Universal Search results pages, and news is one of the most clicked results on a page, its become vital to understand how search works and how to get your content in many different … [Read more...]
News Websites Using Web 2.0 to Attract Online News Readers
RSs and Video Now Part of Newspaper WebsitesThe latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work Brand or Channel Unique Audience (000) Active Reach (%) Yahoo! News 17,604 13.19 MSNBC 14,797 11.09 CNN 11,152 8.36 AOL … [Read more...]
Online News Still Dominated By Yahoo News
More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006.These are the latest figures from comScore Media Metrix for online news sitesU.S. Home, Work and University Internet Users June 2006 Unique Visitors (x000) Category Reach Total Internet Audience 172,907 N/A General News 94,070 100% Yahoo! News 31,186 33% MSNBC … [Read more...]
Online news intiatives are the number one trend of interest to media buyers
Learning to write for Google and Yahoo has become a PR necessityThe direction of online initiatives is the most interesting trend in newspapers, according to media buyers and planners, ranking ahead of any other issue, including circulation.Half of those surveyed by Media LIfe said the were watching how newspapers' sites will evolve and what role the web will play in … [Read more...]
