Seth Godin has had smart things to say about internet marketing for many years.
Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation.
“If people aren’t talking about you, there’s a reason. You’re boring,” said Seth.
Here is an example of interesting content and it has been viewed by almost 10 million people and generated 4,400 comments on YouTube.
The Future is Here
While the world in “A Day Made of Glass” might seem like something out of a fantasy movie Jim Clappin, president of Corning Glass Technologies, reminds us that, just a decade ago, pay phones, VCRs, and film cameras were also commonplace. Today, we’re accustomed to movies streaming on demand to a 60-inch television hanging on the wall and to video calls on notebook computers, essentially for free.
And this ‘fantasy’ world is closer than you think. Take look at this.
Good Video on a Budget
Producing something like “A Day Made of Glass” takes a lot of resources and a decent budget.
But you can produce great content without a huge budget – what it really takes is bright ideas and a creative approach.
Take this video made by T-Mobile to forward their brand positioning “Life is for Sharing”
It’s had almost 8 million views and has over 9,000 comments.
Now I bet it took a lot of organizing to pull this off in a busy airport terminal like Heathrow. But there were no fancy effects or expensive computer generated elements in it. It’s just a very clever idea beautifully executed. The ‘candid camera’ aspect and the surprise and bewilderment of the people in the terminal make it fun to watch. And the message supports the brand positioning perfectly.
Can a small business or nonprofit do this too? Absolutely.
This 1:30 public service announcement for safer roads has been seen by 13.5 million people, has almost 30,000 likes and 7,000 comments. It has been so successful because this creative and different approach to a familiar scenario makes it almost impossible not to feel some sort of emotion.
It’s all about how you tell your story. When it’s interesting and creative others will spread the story and talk about it.
