Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don't get any comments or conversation. "If people aren’t talking about you, there’s a reason. You’re boring," said Seth. Here is an example of interesting content and it has been viewed by … [Read more...]
Social Media Strategy Daily News
Are Likes the New Links? Hypertext links have served as the web's traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. Likes are explicit endorsements rather than implicit ones. Google and Bing aren't sitting on the sidelines of this new trend - both … [Read more...]
Social Media Strategy Daily News
Customize Your Google News Content Based on Search Queries Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query. Read the article>> The Need to Define Success You … [Read more...]
Corporate Spokespeople Getting Their Mojo Back?
According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]
Travel Reservations a Key Online Activity for All Age Groups
According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. And it is true for all age groups. Another activity that has increased again this past year is watching video online. If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should … [Read more...]
