While I have been researching the elements needed to make a press release relevant in the digital age I've become a big fan of Diigo. I'll be presenting this research at the PR News Digital Summit in NYC on October 5th. One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need … [Read more...]
Social Advertising has a place in a PR strategy
Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article "The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward -- to the benefit of consumers and … [Read more...]
Thoughts on 9/11
I lived in South Africa through what was referred to there either as the Terrorist War or the War of Liberation. Whether you agree with these names or prefer to call it a civil war, it was a time when bombs were being placed in restaurants, buses, bars, shopping malls, office buildings, train stations and sports stadiums. Our young men were conscripted into service on both … [Read more...]
StumbleUpon and Digital PR
The latest stats from StatCounter show that StumbleUpon's recent jump to the top spot for referring social media traffic in the US was not a blip. In July when they passed Facebook they hit 43% with Facebook coming in at 38%. Now, a scant month later, Stumble has edged up to 50% while Facebook gained just 1% to finish at 39%. This is only in the US - globally Facebook … [Read more...]
Google+, Google Apps and Your Social Graph
One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. HealthWorks has figured out a few ideas for healthcare organizations, and these uses could as well apply to most other businesses too. Google+ product manager Christian Oestlien says, "The business experience Google is creating should far … [Read more...]
