Another 2011 trend predicted by ClickThrough has PR implications: Many companies have excellent existing content in PDFs, brochures, PowerPoints and offline video that can be converted to digital assets, put online and filtered into the social web. One way to do this is to publish your content on social platforms like Scribd, Slideshare, Docstoc and Issuu - they all have … [Read more...]
Content Marketing – The Competency Gap
This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 - content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers' minds as we move into 2011. There is, however, a … [Read more...]
3 Tips to Engage with Latino Audiences Online
This week Joe Kutchera, author of Latino Link, is doing a Blog Tour. Here are three tips and cases studies that show how companies can listen, learn and respond and how effective engagement can lead to ROI. Follow me on Twitter Join my network on LinkedIn … [Read more...]
Social Media Newsroom- Intel debuts social news hub
Intel debuted their social media newsroom last month after eight months of development. It has all the features one would expect in a social news hub: commenting rating discussion areas special access areas Web video blogs Facebook and Twitter plug-ins SMR (social media releases) SEO friendly attributes "The development project took roughly 8 months—but … [Read more...]
Listening to the Online Conversation
For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. We’re in the age of social media and markets have indeed become … [Read more...]
