Are Likes the New Links?
Hypertext links have served as the web’s traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. Likes are explicit endorsements rather than implicit ones. Google and Bing aren’t sitting on the sidelines of this new trend – both are increasingly relying on social ranking factors. Read the article >>
The Social Media Measurement Debate: CIPR Weighs In
The newly appointed CEO of the Chartered Institute of Public Relations (CIPR) talks about the way the association is responding to new expectations as a result of social media. Successful social media strategies aim to build reputation through conversation and engagement. They are used to underpin an organization’s objectives to grow relational rather than merely transactional customers. Read the article >>
Tips on Writing Good Social Media Content
There are many places that require digital content creation such as, blogging, posting on Facebook, engaging on Linked In, or tweeting – but these all mean “writing” to most folk. Appropriate content based on listening to your audience is a good place to start. Grammar, punctuation and spelling matter. Just be yourself, be positive and keep at it. Read the article >>
For more tips and information on Digital PR follow me on Twitter
Image credits: TopRank Marketing StudentHacks.org
