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Online Video Creates Visual Networking

September 17, 2010 by Sally Falkow

Chris Anderson of TED says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations need to embrace radical openness. Watch this amazing video. (18 minutes)

When the Web first started there was almost no video.  We did not have the bandwidth to use video, but now we watch 80 million hours on YouTube everyday!

Cisco predicts that by 2014 nearly half of all the Internet content will be high-definition video. These trends are being driven by video and social networking, which Cisco calls visual networking.

American viewership of streaming live video has grown 648%, to more than 1.4 billion minutes, in the past year.  Time spent on YouTube and Hulu.com increased 68% and 75% respectively, over the same time period.   77 percent of all Internet users in the U.S. will watch videos online by 2014, according to information just released  by eMarketer.

Is your company or agency ready for this explosion of video content?


How-to videos are the second most watched category on YouTube.  People who want to learn things are searching for interesting videos, so they can see how others do it. Dancers, skateboarders, cooks, housewives and fisherman are searching for video content that can help them improve their skills. Scientists are sharing peer reviewed research in online video.

What can you do with video? How can you turn your current PR and social media activities into visual networking?

Filed Under: Online PR Tagged With: media. networking. visual networking, online, online PR, social, video

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