There has been a lot of talk about how Twitter intends to make money. One idea that has been floating around for a while is paid business pages. Twitter is redesigning their homepage to better reflect the value of the service. They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, … [Read more...]
Online Video – Your Best PR Opportunity
PR is about telling a brand story. Video is a great medium for telling stories and video viewing online is showing rapid growth. The cost of making a video for online is negligible and it is a great PR opportunity. Video search and blog search were the best performers in Google's stable in 2007, based on consumer data. The data gathered on 2008 Internet usage in … [Read more...]
Dell Sales off Twitter top $3million
Dell made a statement on their Direct2Dell blog this week that they can attribute more than $2 million in revenue to their @DellOutlet Twitter feed. They now have over 600,000 followers on this feed. In addition Dell is also seeing that this Twitter feed is driving interest in new product. People come from @DellOutlet on Twitter into the Dell.com/outlet site, and … [Read more...]
Where’s the social media conversation this month?
One of the most important activities in doing a social media strategy is listening to the online conversations to determine where the most buzz is about you, your company, your products, your services, your competitors. Understanding where people are gathering month to month can give insights into consumer trends. Compete's figures for May are out and Facebook is still … [Read more...]
Do You Have Your Ear to the Groundswell?
Social Media is indeed causing a sea change in how we connect, how we access information and our ability to reach out to others. This week several celebrities and mainstream media outlets raced to be the first Twitter user to get 1,000,000 followers. Ashton Kutcher won. CNN was second. Oprah featured Twitter on her show and started tweeting. In just a few days she’s got … [Read more...]
