A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. And it seems that Twitter is the more influential 79% of Twitter followers are more likely to … [Read more...]
10 Twitter Tips
I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010. The first one is about using Twitter. These 10 Tips are for those getting started. Download the Tip Sheet … [Read more...]
Online Buzz, Reputation and The Power of Voice
Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Since then many companies have felt that power - positively and negatively. Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list. Nestle is embarking on an emergency online PR campaign to … [Read more...]
The New Media Relations
It's official - journalists rely on social media sources to find stories. Traditional media may not be dead, but the best way to connect with them is online. A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on … [Read more...]
Dollars Keep Flowing to Social Media Marketing
At a recent event I was asked whether I thought social media was a fad. The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest -- more than half the marketers polled (55 percent) said they've shifted funds from traditional media budgets to execute social media campaigns. 48 … [Read more...]
