Research Phase of the Reed''s Case StudyOn April 16th we will air the second in the series of the Marketwire Social Media Roadmap webinars. This session is about research and planning - how to find and evaluate the online conversations that affect your company and/or your brand. My guest this time is Paul Gillin, author of The New Influencers and The Secrets of … [Read more...]
Twitter Influence – Guy Kawasaki at SES NYC
On Day one of SES New York Guy Kawasaki’s keynote certainly stirred the audience and caused a flurry of tweets on Twitter. Here are his ten tips for marketing on Twitter: Don’t chase the A-list Build your following. This is how he does it: automatically follow everybody who follows you. (Guy uses SocialToo) If you follow people back then they can send you Direct … [Read more...]
Is Twitter the First Real Threat to Google?
When the last earthquake happened in California it was reported almost immediately on Twitter. It took about 10 minutes before mainstream media had the facts. Twitter broke the news about the New York plane crash and beat out the media by 15 minutes. People are realizing that Twitter gets the news faster, and knows more, than any search engine possibly can. Twitter is just … [Read more...]
Twitter Fastest Growing Site 2008/09
Many companies still see Twitter is a waste of time. However the general public does not - they are flocking to use the site. Traffic to Twitter has increased ten-fold (947%) from January 2008 to mid-January 2009, making it one of the fastest-growing websites of the year, according to Hitwise UK. It’s risen from being the 2,953rd most-visited website to becoming the … [Read more...]
Social Media 2008: Facebook Catches MySpace and Twitter Use Explodes
Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter. According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace. Twitter’s remarkable growth in the second half of 2008 i anoter big story. Acording to Compete, their visitor stats are up 752%, for a total of 4.43 million … [Read more...]
