PR Measurement Course

analytics reporting

  Register for the Course   If you, like many other PR folk,  are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard .  It's free. The Course If you need help with using the … [Read more...]

PR Measurement Tips

PR measurement

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting … [Read more...]

How to Measure PR Effectively

measure PR effectively

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. "Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and … [Read more...]

#DigitalPR Twitter Chat with Katie Paine

Measure-What-Matters_K.D.-Paine

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan, was a must-read for anyone trying to understand and … [Read more...]

Leveraging 4 Key Types of PR Data

analytics reporting

Guest post by Leta Soza AirPR Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. But let’s not get … [Read more...]